I was asked to write a guest post about content marketing. Emma told me: “Do it as you were writing on wikipedia”; her blog – Glocal Real Estate – has a target audience made by real estate professionals and entrepreneurs.
[content marketing is] a technique that shows that you (and your organization) are skilled and experts and that helps to reach an increasing number of people in a certain interest niche through the creation or the curation of quality contents who might be helpful and interesting for them. In virtue of this interest this people will become a loyal audience, and they will more easily refer to you when they will have to decide where to buy a certain product related to that interest.
I personally see content marketing as a mix of SEO, quality, information and relationships. And a good chance for writers, because their skills will be very much needed in a present and a future where contents will have to be professionally tailored.